NBA ABC Challenge
Name an NBA Player for every Letter
The NBA ABC Challenge is an AI-built daily basketball game that turns NBA knowledge into a fast, competitive experience. Players name an NBA player for every letter of the alphabet, earning higher scores for speed, streaks and harder-to-recall players.
Built and launched using an AI-forward product-development model, the game surpassed 10,000 plays in its first three months—demonstrating how AI can accelerate the journey from concept and product design to launch, user feedback and continuous improvement.
The NBA ABC Challenge is both a growing fan experience and a proof point for GroupTas: combining customer insight, technology and hands-on execution to build and operate engaging digital products.
You know hoop? Prove it.
Play now - NBA ABC Challenge
