Is marketing a growth lever for your business?
Are your marketing strategies driving the right outcomes?
Is your marketing effective in a modern digital world?
Are you being disrupted?
Are your marketing strategies driving profitable growth?
Are you marketing capabilities best in class?
Is your brand driving value to your outcomes?
Are you using your data to drive high value customer interactions?
Are you managing the entire customer decision journey?
Is your organization set up to execute with speed?
Are you able to move fast enough to beat the competition?
Does your culture promote a learning agenda?
Are your teams organized to drive the right business outcomes?