About Robert Tas,

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Robert Tas is a C-level growth executive, entrepreneur and transformation leader who builds businesses, modernizes organizations and turns customer insight into measurable growth.

His success has come from leading change across functions—not simply optimizing marketing. As a champion for the customer, Robert aligns marketing, sales, product, technology, data, operations and finance around a shared growth agenda. He breaks down organizational silos, removes friction from the customer journey and helps companies serve customers where, how and when they choose.

Robert has held C-suite, senior operating and leadership roles at JPMorgan Chase, 1-800-Flowers.com, Sportgenic and McKinsey & Company. He has led multidisciplinary teams of up to 300 people across growth, marketing, digital, analytics, customer experience and strategy.

Throughout his career, Robert and his teams have built and scaled capabilities including personalization, advanced customer-lifetime-value models, digital platforms, content studios and modern marketing operating systems—reaching millions of customers across multiple businesses.

Robert combines the discipline of a large-company operator with the speed and resourcefulness of an entrepreneur.

He founded Sportgenic, a digital advertising technology company acquired by Glam Media in 2010. Today, he continues to build and operate new businesses through GroupTas, using AI to accelerate product development, customer learning and execution.

Current ventures include:

The NBA ABC Challenge is an AI-built daily basketball game that turns NBA knowledge into a fast, competitive digital experience. Players name an NBA player for every letter of the alphabet and earn points based on rarity, speed and streaks.

Built and launched in beta using an AI-forward product-development model, the game surpassed 10,000 plays in its first three months. It demonstrates how a focused team can use AI to move quickly from customer insight and concept development to a live product, real-world adoption and continuous improvement.

CorkRules is an AI-forward product-development initiative focused on creating a smarter operating system for discovering, evaluating and experiencing wine.

The venture is being built through rapid experimentation, customer-led design and AI-enabled development—putting into practice Robert’s belief that AI should not simply improve existing processes, but fundamentally change how products and businesses are conceived, built and operated.

Alongside his operating and venture-building work, Robert selectively advises CEOs, boards, investors and leadership teams facing consequential growth and transformation challenges.

His advisory work focuses on:

• Customer-led growth and enterprise transformation
• AI-enabled business and operating-model redesign
• Marketing, sales and digital modernization
• Customer experience, personalization and lifetime value
• New-business incubation and product development
• Interim growth and marketing leadership

The work is practical and execution-oriented: aligning leadership, defining priorities, establishing accountability and helping teams move from strategy to measurable outcomes.