Robert Tas advises executive leaders, boards and investors on their marketing, sales and innovation growth strategy. He is change catalyst and digital pioneer, and brings extensive operating and transformation experience from CxO, SVP and Managing Director roles leading global marketing and sales organizations at some of most recognized brands: JP Morgan Chase, McKinsey & Co., 1800Flowers.com, Inc. and Sportgenic, Inc. He has led teams as large as 300 people across marketing, digital, analytics and strategy. In every role, Robert’s teams have ignited significant top line revenue growth, by defining new innovative strategies and using digital as a performance weapon. His teams have built new capabilities like personalization, advanced CLV models, content studios which were adopted and scaled to service millions of customers across multiple business units.
Robert’s career spans operating executive roles across leading financial services, digital media, technology and consumer businesses. He brings an innovative entrepreneurial mindset from his previous experience as founder of Sportgenic, a digital advertising technology company which was sold to Glam Media in 2010.
He is a sought after thought leader, author and noted speaker featured at industry conferences including Dreamforce, McKinsey CMO Summit, ANA Master of Marketing.
Copyright © 2022 GroupTas, LLC - All Rights Reserved.